Friday, September 16, 2011

Connor the Caterpillar raises awareness for childhood cancer

 A special caterpillar for a special cause

Connor the caterpillar raises
awareness for childhood cancer

Out with the generic gold ribbon and in comes the green caterpillar.

Connor the Caterpillar was unveiled in Dallas today during National Childhood Cancer Awareness Month. The logo was developed by the nonprofit organization TeamConnor Childhood Cancer Foundation and inspired by Connor Cruse, an 8-year-old Texas boy who died of neuroblastoma in 2009, after a four-year battle.

“This is a historical day for the fight against childhood cancer,” said Joy Cruse, mother of Connor and founder of TeamConnor Childhood Cancer Foundation. “Beginning today, we are aggressively moving the childhood cancer conversation outside of the cancer community."

TeamConnor worked with the Dallas-based ad agency Loomis to create the caterpillar icon. Loomis created the icon for free for the charity. The creation gives childhood cancer a common voice that has been missing from the cause.

Replacing the generic gold ribbon, this image affirms children are the center of this important cause. Children can relate to the caterpillar and so can adults. The color green is significant because it represents perseverance, patience, growth and healing. For a child to win the war against cancer, they must go through each of these stages.

Childhood cancer is the number one disease killer of children in the United States

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